Importance of marketing audit.

– We can get to know the strategies of the company and how they reached there?

– The company performance would be known in term of market share, profitability and customer perception.

– Marketing audit also helps to enter new products in a market.

– It helps to start a new business in a market or lunch a new product or service.

– Marketing audit reminds a internal goal of a company so that you can adapt and succeed.

– It also helps in reintroducing your product or service in a market.


    Structure of Market Analysis

Where market analysis can be done in four different ways:

                                            Screen Shot 2014-07-29 at 12.46.36 PM 

Reference:, (2014). Marketing Audit: Importance of Marketing Audit for a Company. [online] Available at: [Accessed 27 Jul. 2014].


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