Importance of marketing audit.
– We can get to know the strategies of the company and how they reached there?
– The company performance would be known in term of market share, profitability and customer perception.
– Marketing audit also helps to enter new products in a market.
– It helps to start a new business in a market or lunch a new product or service.
– Marketing audit reminds a internal goal of a company so that you can adapt and succeed.
– It also helps in reintroducing your product or service in a market.
Structure of Market Analysis
Where market analysis can be done in four different ways:
Yourarticlelibrary.com, (2014). Marketing Audit: Importance of Marketing Audit for a Company. [online] Available at: http://www.yourarticlelibrary.com/marketing/marketing-audit-importance-of-marketing-audit-for-a-company/13063/ [Accessed 27 Jul. 2014].